What to write in their newsletter?

Before talking about what can fill the list, let us remember that this in itself newsletter. Newsletter - very handy thing. This is a normal letter, which sends the author in your mailbox. In it he wrote something interesting, amusing, for what, in fact, you and subscribed to receive them. That's such an original paper on e-mail. The same issue was not only you but all the other subscribers. Of all emerging readers "circulation". The more the audience, the more expensive advertising, popular site, well-known author, etc. Subscriptions are free and paid. The latter - an absolute majority. Probably due to the status of «free» the service is so popular. Is very convenient to obtain valuable information directly to your inbox. To organize mailings, you can use your equipment (special software, "wide" channel, etc.), but you can use the free service. What to write? Yes, indeed, about anything. If only it was interesting to readers. Accepted subdivide mailing information and news site. In the first category fall those lists, where "the cornerstone" put articles, reviews, essays, anecdotes (as well as nonsense, insanity, idiocy, etc.), in short everything that relates to a content site. Site news designed to inform subscribers about important events - update the site, some sort of announcement, in a word, everything that relates to the site. If a person has subscribed to this mailing list, he must be aware of all the events on your site. This is the task of this type of mailing. All this does not disprove the existence of "mixed" lists, where in one column summarized news site or forum, and then follow the analysis. And I think that the news should, nevertheless, be present in the releases. And the author is good - there is an extra opportunity to get the visitor to "paint" the news and the subscriber does not lose out - it is up to date on events and already knows whether or not to spend their time visiting the site B. Pupkin, or that, as usual, lied about "weekly updates". A good way to be published in late deliveries to the latest headlines from the forum. As practice shows, it is often attractive to the reader. Then you can publish any world news. Here it is necessary to adhere strictly to the topic lists, and if you decide to devote it to alternative trends in music, something to write about the unprecedented heat in France it is not necessary (unless resulting in Nice, not roasted a musician of a certain group). If your mailing information, then the bad in each issue to publish the article. Preferably problematic. It would be also interesting. Some sites are duplicated in sending interesting articles from others - publishes unique materials. In this matter, it all depends on two things: firstly, on your productivity as an author, secondly, from what you are promoting in the first place - a site or newsletter. If priority is given site, the new items can be published on the site first, and later, after a few days, in dispatch. That being the case try all the forces "push" is the fact that the information is published on the website, and mailing appears "for the lazy and late. At the request of the workers, so to speak. And if you need to dispatch, then "свежак" is published here. Let subscribers know that the "hot news", he learns first. By the way, sending out - the perfect place for "off-gage" material. I mean all that sort of interesting (to throw a pity), but at the same time on the article "does not pull." Written How? Normally, the maximum size distribution is strictly limited service dispatches. True, the size of the letters can be quite large, but should not be carried away: most people do not like to get long letters, especially if they are clogged with any nonsense. The conclusion - no need to shove in Issue any delirium only to dial the volume - with the release of only the most important and interesting. Nothing that briefly, but in the case, next time will be longer. How often to write? First of all it depends on how fast you "is producing a" new material. Can produce at least several times a day, but this takes a lot of time and effort. For a normal distribution is the normal frequency of once a week. This rhythm requires a moderate investment of forces and not bore the reader. If the material is small, the newsletter should be issued every two weeks or three times a month. But the issue is fraught with a rare way that the reader may forget you. That is, if sending out at least twice a month, then interest in it drops sharply. Conclusion Here are the basic principles out mailings. Adhering to them, can be a good idea to untwist list, but at the same time and site. But that's another story ...

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What can you learn from Dick and Mac MacDonalds?

February 16, 1909 in the State of New Hampshire in the northeast United States was born, Richard McDonald, who along with his brother Maurice was destined to be those who, without exaggeration, the whole world knows. In the U.S. there is a concept: "a man who made himself". It fully applies to Richard and Maurice, which, incidentally, during his lifetime often called Dick and Mac. The fate of these two guys of Irish descent, like a drop of water reflects the formula for success. Let her bring to their example. So, many believe that the brothers "to exchange" "cold" New Hampshire on the sunny California at the beginning of the Great Depression, around 1929. But there is evidence to argue that the family MacDonalds moved here much earlier - in 1920. This explains the desire Dick and Mac get closer to Hollywood. To begin with the usual ancillary workers. So while they were busy with the scenery set in the studio. The "shake his mustache on" all: that more people like what they prefer "disengaging" how to make the man, once tasted something unusual, "заглотил hook" as far as possible. Factory of dreams helped them get to know the nature of man, his psychology. Hence we can conclude: where would you fate is not abandoned, try to extract the maximum from the situation. Even though, at first glance, you and think that it is really like in life is no longer useful. Ambitious Irish guys very soon realized that the "decorator" can get stuck for life, so they decided to change profession. Become, for example, traders. The first shop to sell their juice called in surprise. Unlike conventional square booths, it has been executed in the form of orange and painted in bright orange color. That's where Hollywood has affected the school. Children with pleasure dragged parents to taste the juice from the giant orange. Trade flourished! But the Great Depression was grabbed by the throat, above all, the middle class. People was not up to orange juice. The next step was opening a restaurant for a quick snack, which would have served the drivers of heavy vehicles. For a while he prospered, because the brothers are not much "bother" about the diversity of the menu for their main criterion was the speed of service! Summer and autumn have held out successfully. And in winter, when weather conditions delayed the drivers in the points of service, Richard came up to deploy in the camp restaurant, movie theater, so that drivers could while away an hour or two while waiting for the storm did not calm down. It was a wise move - the drivers, unlike other could not afford a glass or two of whiskey. First, the wheel, and secondly, expensive. And watch the Hollywood beauties - is another matter! But this is, after all, pall. And competitors are not lost: some even began to offer drivers striptease is not "a plywood", and live. In 1940, the brothers again offered a "breakthrough" - set the machine for automatic distribution of ketchup! It turned out something like a competition - it's interesting, but someone more on the hot dog "spit" a soulless machine. Customers have even tried to establish the dependence of the number of servings and the forces pressing the lever. Before the tournament is not reached, but the champions were a success. And in my head again swarmed Dick visionary ideas: on the one hand, to cut costs, but on the other - to improve customer service, so that they again and again flocked to MacDonald, like flies to honey? The solution was found paradoxical - to renounce the use of porcelain tableware. First, keep a large staff of dishwashers, expensive, and secondly, not all of them differ neatness, and who loves washed dishes with fatty divorce? Finally, the plates are often beaten, which could not affect the cost. So the restaurant appeared disposable tableware. After the porcelain plates in the trash can fly with knives and forks: Who will wash them? And the menu is left only what can be "refueled" by using only their own hands and mouth. Well, on advertising - the engine of progress, Dick tried not to forget. With no design education, he figured out how to make the restaurant could be seen from afar. To this end he established on the roof of the two golden arches, which highlights the neon. But I speak only of good opportunities. Given that much has been rejected by life, just appeared, one can assume that the brothers for many years been in search of creative, constantly trying to think of something. In another "beacon" of success - never be afraid to experiment. Even if you "settle down" one root out of twenty, you still find yourself the winner. And finally, I will proceed to the most important pages of history brothers. Why did it happen that they have ceded the right to use their own business to a certain Ray Kroc? Which, if you use our Russian terminology, skinned Dick and Mac, as sticky. This happened back in 1955, when the frustrated salesman Kroc, knowing that some restaurateurs from San Bernardino have decided to buy his entire 8 mixers. Ray pay tribute, he was not too lazy to come to town. And what he saw led him to a complete delight. - And what if the set of the MacDonalds across the coast? - He suggested Dick. - And who does it take? - Astonished Dick. - Better to be the first guy in the village than the last one in town! - Why not entrust this matter to me? - Go ahead ... Kroc was even smarter - he relegated the construction of others. But for every new outdoor restaurant, he received 950 dollars and another 1,9% of gross income into the bargain. The brothers sold him the idea and name for 2,7 million dollars - a considerable sum in those days. Plus they got double 0,9% of the income restaurants. Bad bargain, you say? How to say! Remember the words of Marx that the capitalist hang himself and for half a percent. It is here, in Russia, for such interest will not even "stain". But who would blame the same Dick in the absence of wisdom? He tore the heart, and enjoy life. Died in the already distant 1998, before reaching a little over six months before his 90 th anniversary. Remember: "From a purely scientific point of view in the profession a thief, as in the profession of the saint, the most important thing - time to slip away." Or stay. What, in general, the same thing. Dick was able to stop! And this is perhaps the most important lesson.

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What are they, underwater terminators?

The world's first underwater robot with a computer control was established in 1968 in Leningrad. Now robots have no one in particular will be surprised. Although ... The main producers and users of underwater robots is navy. Note that the first test underwater robots to search for a sunken nuclear submarines. And where in the civilian fleet you will find these submarines? But robots can not only save, but also to attack. They, robots, anyway. Reconnaissance robots equipped with weapons, not to mention the ultrasonic hearing and chemical "nose", shot without a miss, no fear and, most importantly, never perechat commander, located on them for hundreds of kilometers. Striking colossal self-similar devices, they attack without further orders. In robotic submarine no people, that allows to simplify its structure, making it a miniature, and, consequently, more secretive. And all those military functions, which now carry a huge steel leviathan, in the future will carry flocks almost imperceptible fishies bots. Очень трудно обороняться, когда на тебя внезапно нападают одновременно со всех сторон. Incidentally, the press voiced version, that ill-fated nuclear submarine "Kursk" is just suffered an attack of such a robot. But this hypothesis has remained unproven. But as robots participated in the survey of the sunken "Kursk", you all could see on TV. Because of light weight robots, submarines can be quickly delivered to the site of fighting in the air. In fact this method of delivery tested on a robotic deminers. In a test of their raid dropped from an airplane off the east coast of the United States, and they immediately began to search, identification and neutralization of mines left over from the time of the Second World War. Hunt for the mine is now the main occupation of military underwater robots. One such robot named REMUS - Remote Environmental Monitoring UnitS - participated in the recent Iraqi operation. When we say "robot" that could not help imagine clumsy humanoid monster. In fact, they can be of any shape. The main thing that she did not interfere, and even helped the robot to perform its function. Experience has shown robots that are best are those that mimic one or the other marine animals. After all, thanks to the evolution of these forms work best to survive in the deep sea. In most cases, robots imitate fish - have the form of torpedoes. Robots, engineers have a more bizarre form - they copy arthropods - crabs, lobsters, scorpions. Their numerous limbs allow them to quickly move both on land and seabed around obstacles. Low center of gravity and the powerful clutches do not allow the waves to overturn the car. If this happens, she turns in the correct position. Robots are mines with sensors to "smell", in difficult cases, the robot can always "consult" with the operator. By the way, fighting robots are not so terribly clever brains are needed. After millions of years, 99% of the world's population calmly evaded without them, and nothing, all these millions of years of continuous cannibal. To kill a lot of brains do not need. Rather, they need to survive. That is why in the fighting involved weight machines with low levels of "intelligence" capable of performing only a limited range of tasks. They are cheap, which means they can be produced in large quantities and easy to sacrifice them. Robots - the perfect soldier. Ordered to go to war - will to fight. But from this we will not be easier. Fight, they will be with us, people. Special, excelled in the development of the destruction of their own kind, seriously believe that the fighting should take place with minimal human intervention, or even without it. Army world-arming "thinking" machines. Only in the Pentagon on this issue run 28.5 thousand scientists in 84 laboratories. And around the world? This is not science fiction, alas. It already exists and is already working.

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What to do if you are attacked by a dog?

The attack enraged dog for bad defending rights can lead to death. To counter the dog attacked you, take advice, which I hope will help you a decent exit from a difficult situation. When a dog attacks, barking, the risk is usually small. It just scares you, driving away from the territory (places) where you are. It is not excluded that it may be you and bite, but this happens only when you turn her back or sideways, and take away from her eyes. Do not do either one or the other. Do not take your eyes from the eyes of a dog, slowly and without making sudden movements, leave this area (the place), and the conflict will be eliminated. If the conflict drags on, try to check its response to the command "Whew!", "Walk!", "Aport!", "Cat!". Many dogs are familiar. If, for example, the command "Phew!" Dog reacts and will wait - stop barking - means the team is "working" and will protect you. In furtherance of this team (with the positive reaction of the dog) delivers another: "Well fu" and then "Walk!". If animals showed interest in the team "Aport!", Choose from the land any stick, stone or break a twig. Show her the dog, repeating the command "Aport!", And then drop it. It is possible that the object thrown the dog interested in it and will leave you alone. Suffice it can be effective and the team "Cat!". Typically, this command the dog reacts violently. Thus she begins to thrash from side to side in search of its object of interest. For you, this gain in time. Rather go with the territory. But if you see running at you in silence or with a growling dog, you know - it can seriously attack. If time allows and the situation, try to occupy a place where you will not get a dog (taken away to somewhere higher, or use the nearest door (gate). If there is a body of water, go into the water. Even if it is shallow and the dog tries to get to you wade , meet its splashes of water - it's going to stop. Where will the dog get before you swim, rest assured - you are safe. Afloat dog does not bite, and drive it away the spray is not difficult. If you have nowhere to hide or climb, and No body of water, then take a handful of sand (earth) and throw it (if possible with the smallest distance) in the eyes and the mouth of the oncoming dog. In other cases it is impossible to avoid contact with animals, be prepared to defend himself. First of all, appreciate their efforts and power of the dog, as well as other available means, Never yell aimlessly, especially a frightened voice. Do not wave your hands and no fuss! Creek from fear and anxiety even further excite the dog. Her assault will only intensify. improvised can use a stick, boxes, cases, upper clothing, headgear, etc. If you have enough strength to cause the dog blow (such as a stick or box), try to do it before the dog will bite you. A painful blow to shake the confidence of the animal in their own superiority. Sting, on the contrary , it will strengthen. But in this case, be careful. Not all dogs pasuyut pain. And blow for blow strife. It accurately and much caught in moving the animal is not so easy. Besides official breeds of dogs specially prepared to keep the strike and way to the uke, his pain. Note: to strike you will have only one shot. bitten by dogs in different ways. Someone has to bite, bounce, once more bite and bounce back. Others, making grip, begin to pull, trying to tear it that had been seized. the dog will pull until you feel resistance. Interception at this time is unlikely. But as soon as your resistance weakens, wait interception at the new location and attempt to re-tear caught. As a rule, such behavior is observed in most dogs, but especially those who passed spetsdressirovku. If there is no owner of the dog that is able to help you, but the risk is serious enough, do this: leaned against a wall, fence, so as not to fall down and not allow himself to bite back. Pick up something from his upper clothing (coat, shirt, hat, etc.) and set it before him on his outstretched hands. The dog instinctively grabbed her clothes and pulls over. Keep it tight! "At the time of its maximum voltage sharply (and as much as possible) hit her foot with the toe in the throat. This will be sufficient to decide the outcome of the duel in your favor. In the event that circumstances do not allow to use some object to the admission to his grasp of the dogs, get up to the approaching animal polubokom. bent at the elbow, hand, hold the at waist level. the strike leg drawn back a little spruzhinte knees. As between you and your dog will remain about two meters, dramatically set both forward to the level of breast forearm. The dog instinctively react to this movement and will attack the hand. At the time of the jump, she stretched out, revealing the naked stomach. Take advantage of this and apply it to kick in the subcostal region. But remember: if you miss the moment and do not have time to hit up the dog you have grabbed the opportunity to do this then you will be gone. Imagine that you had no time with stroke, and the animal clung to his hand. Despite the pain, step on the dog more quickly than it would back away from you. Not feeling the resistance of the hands, the dog is likely to let her go to catch you in another place. If her the collar, try to grasp it with his free hand and kink. This is Choke, which requires great effort. If the collar does not, try again with a kick. I want to be understood correctly. My advice - do not appeal to fight with the dogs. I treat him with great love. However, for various reasons (and often beyond the control of the dogs themselves), these animals are reminded that they are - predators. Please do not forget about it. And be prepared if necessary to stand up for themselves.

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