What to write in their newsletter?

Before talking about what can fill the list, let us remember that this in itself newsletter. Newsletter - very handy thing. This is a normal letter, which sends the author in your mailbox. In it he wrote something interesting, amusing, for what, in fact, you and subscribed to receive them. That's such an original paper on e-mail. The same issue was not only you but all the other subscribers. Of all emerging readers "circulation". The more the audience, the more expensive advertising, popular site, well-known author, etc. Subscriptions are free and paid. The latter - an absolute majority. Probably due to the status of «free» the service is so popular. Is very convenient to obtain valuable information directly to your inbox. To organize mailings, you can use your equipment (special software, "wide" channel, etc.), but you can use the free service. What to write? Yes, indeed, about anything. If only it was interesting to readers. Accepted subdivide mailing information and news site. In the first category fall those lists, where "the cornerstone" put articles, reviews, essays, anecdotes (as well as nonsense, insanity, idiocy, etc.), in short everything that relates to a content site. Site news designed to inform subscribers about important events - update the site, some sort of announcement, in a word, everything that relates to the site. If a person has subscribed to this mailing list, he must be aware of all the events on your site. This is the task of this type of mailing. All this does not disprove the existence of "mixed" lists, where in one column summarized news site or forum, and then follow the analysis. And I think that the news should, nevertheless, be present in the releases. And the author is good - there is an extra opportunity to get the visitor to "paint" the news and the subscriber does not lose out - it is up to date on events and already knows whether or not to spend their time visiting the site B. Pupkin, or that, as usual, lied about "weekly updates". A good way to be published in late deliveries to the latest headlines from the forum. As practice shows, it is often attractive to the reader. Then you can publish any world news. Here it is necessary to adhere strictly to the topic lists, and if you decide to devote it to alternative trends in music, something to write about the unprecedented heat in France it is not necessary (unless resulting in Nice, not roasted a musician of a certain group). If your mailing information, then the bad in each issue to publish the article. Preferably problematic. It would be also interesting. Some sites are duplicated in sending interesting articles from others - publishes unique materials. In this matter, it all depends on two things: firstly, on your productivity as an author, secondly, from what you are promoting in the first place - a site or newsletter. If priority is given site, the new items can be published on the site first, and later, after a few days, in dispatch. That being the case try all the forces "push" is the fact that the information is published on the website, and mailing appears "for the lazy and late. At the request of the workers, so to speak. And if you need to dispatch, then "свежак" is published here. Let subscribers know that the "hot news", he learns first. By the way, sending out - the perfect place for "off-gage" material. I mean all that sort of interesting (to throw a pity), but at the same time on the article "does not pull." Written How? Normally, the maximum size distribution is strictly limited service dispatches. True, the size of the letters can be quite large, but should not be carried away: most people do not like to get long letters, especially if they are clogged with any nonsense. The conclusion - no need to shove in Issue any delirium only to dial the volume - with the release of only the most important and interesting. Nothing that briefly, but in the case, next time will be longer. How often to write? First of all it depends on how fast you "is producing a" new material. Can produce at least several times a day, but this takes a lot of time and effort. For a normal distribution is the normal frequency of once a week. This rhythm requires a moderate investment of forces and not bore the reader. If the material is small, the newsletter should be issued every two weeks or three times a month. But the issue is fraught with a rare way that the reader may forget you. That is, if sending out at least twice a month, then interest in it drops sharply. Conclusion Here are the basic principles out mailings. Adhering to them, can be a good idea to untwist list, but at the same time and site. But that's another story ...