On the Internet ceased to sell music

Over the past three years, the turnover of the market is online music sales fell three-fold. Vendors blame the pirates, but there is a such changes and other causes - including changing the rules of music sales. Nevertheless, the number of players, including large increases - may increase the number of vendors will go into growth prodazh.Za previous three years, online music sales fell three times, reported Vedomosti. According to iKS-Consulting, reducible to "Vedomosti", in 2006 runetovskie stores sell music for $ 9 million in 2008 - at $ 3 mln.Odna of the main reasons for this fall - to change the rules of the game on the market. Since January last year entered into force amendments to Part 4 of the Civil Code. Thanks to him, to sell music in Networking, you must have a contract directly with record labels-holders. Before payment of royalty were conducted through organizations involved in the collective administration of rights. First of all, these organizations include Russia's Society for the multimedia and digital networks (ROMS) and the Federation of the holder of the collective management of copyright in the use of works in the interactive mode (FAIR). After the law comes into force on the activities of these organizations in the area of licensing was largely useless. Part of it was useless and before: with vendors, these organizations collect money, but to the authors when they went not vsegda.Odin of the main stumbling block, raising the barrier to enter the market - guaranteed payments, ie money received by the label, regardless of the actual level of sales, for the mere fact of the directory. The presence of this burden much heavier fate of market players. However, not all of them are dissatisfied with the existence of these payments. "Ecumenical evil in the minimum payments leading labels, which provide catalogs of hundreds of thousands of tracks, no. This is just the amount you want to recapture the expense of sales. If you deal with thieves, with whom, it must be recognized, no one is fighting altogether, and reduce the piracy rate at least ten per cent - twenty, the minimum payment will be repulsed. And if piracy is reduced at least to European levels, it will be quite a profitable business ", - the member of the Board of IFD Kapital, director of IT-Development Group, General Director of JSC" MUZ.RU Sergei Sichkar.Nesmotrya all the difficulties on the market there are new players. This MTS with its own "omelet", and "Megaphone" with "grass". "Yandex" the same, for example, allows its users to listen to music for free. "From the standpoint of logic, business model, sales and broadcasting music web of tracks, albums, subscription and shareware for advertising work. Just this logic so far, unfortunately, includes an illogical element: legal business should not be in terms of state and society are equal criminal enterprises ", - says Mr. Sichkar.Konechno can all blame piracy. However, there is at least one reason for which the net sales of music can not predict a quick bright future. Malformation online payments - a major obstacle to the seller. In addition, international experience shows a gradual migration in favor of the advertising model and falling sales. Perhaps by that time, as Russia's market will grow, the world of digital content will be quite different.